BMW Product and Brand Experience 2012

BMW | Mutabor Design



BMW Product and Brand Experience in Faro (Portugal).
The concept is based on the notion of the kaleidoscope. The overall
trend of the BMW brand’s diversification becomes vivid and tangibl at a glance.


CD: Johannes Plass, Corinna Asmus
PM: Susanne Mühle
AD: Stefan Bräutigam
Design: Franz-Xaver Daublevsky, Marie Lauenroth, Stefan Mückner, Sarah Goßner
Producer intern: Marie Lauenroth







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